Choose What You Pay

A few days ago, a friend called to pre-order the Eldorado guide. He’s a great-grandfather who crushes in the gym but hasn’t climbed outside in years. “I’m really just buying this to support you,” was the gyst of the call. I offered him a discount because it felt mutually beneficial.

The outdoor industry has been hit hard. The closures of gyms and climbing shops, along with the social distancing measures in place, have decimated our sales. Of course, many folks are suffering from job loss and decreased income. I know others are ready to help when they can.

My sister in Korea recently mailed $10 to each of my family members to be used at local businesses—her heart is in Boulder and she wanted my kids to be part of the remedy for small businesses. As a small business owner, I can tell you that supporting us now is undeniably helpful.

To make it easier, we will offer a Choose What You Pay program. Of course, we can’t have you choose any amount. However, we will be offering discounts of 10%, 20%, or 30%. Just use coupon codes: 10, 20, 30 (reflecting the discount you’d like). And to be clear, if everyone does 30%, that’s great. Thanks for helping. We’ll honor the codes to May 11.

Thank you,

Fred Knapp